The role of consumer studies in research
S. M. Ludford, Mrs.

Synopsis

The use of consumer studies to help guide the research chemist, developing new or improved consumer products, is briefly discussed. Once clear objectives for such tests have been defined, keeping in mind the limitations of such tests, a panel of consumers of suitable size and characteristics can be specified. The design of the test, questionnaire, and analysis oi results also depend on the objectives and these considerations are discussed, along with the importance of the visual presentation of the test products. Although much remains to be done in developing reliable test methods, consumer studies can be very valuable tools in guiding research.

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